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Enquirer Consulting Group / Prepared for Hologic
August 2026

We build the sales unit.
You own it at the end.

You gave time to Business Enquirer for the interview series and the thread then stopped on our side. This is the consulting arm of the same group, and what it actually builds.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Field sales is the strongest channel in medical technology, and the most territory-bound.

01
In medical technology the sale is won in the room. That is why the field team exists and why nobody sensible replaces it.
02
A territory covers what one person can physically cover. Everything outside it is not unqualified, it is unaware.
03
Underneath the large systems sits a long tail of hospitals, imaging centers, independent laboratories and physician groups that no rep has the hours to open.
04
Reaching that tail is mechanical work: name the sites, name the seats, write to each one properly, and hand the warm ones to the rep who owns that map.
Prepared for Hologic
Where this goes

From covered territories to a covered market.

Usually today
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In a field-led category, reach is set by headcount and travel time. A bigger market means a bigger team.
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Conferences and existing relationships usually open the accounts that already know the name.
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The tail of smaller sites is real demand with no economic route to it, because the cost of a visit never clears.
In the first weeks and months
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A named universe of every site and system in the segment, with the clinical, laboratory and supply chain seats inside each one.
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Research-led outreach written per person, running on a schedule, human-reviewed before it sends.
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Warm replies routed to the rep who owns that geography, with the context already attached.
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Four months of live proof, then the unit and a trained operator handed to your own team.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Hologic

What a handed-over unit looks like in this category.

The account universe

Hospitals, imaging centers, independent laboratories, physician groups and the purchasing structures above them, named and verified, with the seats that sign.

The message per person

Written for one real reader, in your voice, checked by a human before it goes. In a regulated category the copy discipline is most of the job.

The handover

Playbook, tooling, dashboards and a trained operator. The unit belongs to you at the end, and the field team gets a fuller calendar out of it.

This does not replace a rep. It fills the diary of one, and it opens the accounts a territory map was never going to reach.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We name the sites and systems in the segment, then the clinical, laboratory and supply chain seats inside each one.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this is worth twenty minutes

The constraint is not the market. It is the size of the map one person can walk.

01

Regulated categories reward care

Personalized, human-reviewed outreach behaves nothing like volume mail when the reader is clinical or technical. That is a build decision, not a setting on a tool.

02

The view from your side of the table

A supply chain seat is on the receiving end of outbound all day and knows precisely what lands and what gets deleted. That makes this a fast conversation either way, and a useful one to pass on.

03

It ends

Four months in market, then the unit and the operator are yours. Nothing permanent to carry and nothing to unwind.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Ben, 20 minutes, at a time that suits you.
  2. Ben brings the named accounts and the exact seats we would start with, so you can tell us straight away whether the map is right.
  3. If this belongs with someone else at Hologic, say so and Ben will take it there instead. If it is not relevant at all, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Ben Beattie   /   ben@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Hologic.